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Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.
Starting in January 2017, e Harmony users could see why they are considered compatible with a feature called "The Two Of You Together".
They will be able to see the matches who score at an advanced level of compatibility and also why.
After answering a 258-question profile, some would-be customers are frustrated when they are not accepted for the matching process.
Satoshi Kanazawa said that part of the success of e Harmony can be explained by the high cost of entry in terms of the amount of time required to answer the initial questionnaire—over 18 hours, although other sources put the time to complete the relationship questionnaire at approximately one hour.
Using Laurence Iannaccone's original idea that success of fundamentalist churches is explained by the high demands imposed on their members, Kanazawa hypothesizes that a similar self-selection mechanism is at work with e Harmony: "they select their members very carefully, and only admit those who are very committed (or desperate; if anyone who chooses to join e Harmony is truly desperate to get married, then it can potentially and partially explain why it produces such a high proportion of all marriages in the US)." Another factor suggested by Dan Ariely is the limited choice of partners offered, which may make the decision easier for some.
About one in five people are rejected by the service for reasons including that the user is currently married or has been married more than four times, provides inconsistent answers in the profile, fails its "dysthymia scale", or is identified as possibly having "severe depression".
Users looking for a same-sex relationship will be matched on e Harmony's sister site,
A recurring complaint by eharmony customers for years is the misuse of the website to incur auto-renewals from members.